Vintage 1967 Marx Toys: Johnny West "Chief Geronimo" (Best of the West)

1967 Johnny West "Chief Geronimo"

Capture a piece of action figure history with this original 1967 Chief Geronimo from the legendary Best of the West series by Louis Marx & Co. This figure was a pioneer in the 12-inch action figure market, known for its durable "poly-plastic" construction and an incredibly vast array of detailed Western accessories. As one of the most iconic figures in the Johnny West lineup, Geronimo is a cornerstone for any vintage Marx collector.

Product Specifications

• Character: Chief Geronimo

• Year of Release: 1967

• Manufacturer: Marx Toys (Louis Marx & Co.)

• Series: Johnny West / Best of the West

• Scale: 12-inch poseable action figure

Condition Detail

• Figure Body: The caramel-colored poly-plastic body is in excellent condition. The joints remain tight and the figure stands easily on its own.

• Head Sculpt: The soft vinyl head features the original factory paint. The facial details are crisp with minor paint rubs on the hair.

• Accessories: This figure comes with items included, such as his headdress, rifle, bow, arrows, knife, and peace pipe and more. The accessories are cast in brown plastic.

• Integrity: There are no "stress marks" or cracks typical of aged poly-plastic at the rivets or neck.

Collector’s Highlights

• Authentic 1960s Craftsmanship: Marx was famous for creating "indestructible" toys, and this figure is a testament to that era of American toy manufacturing.

• Highly Accessory-Driven: Geronimo originally came with one of the most extensive gear sets in the series, making a "complete" figure highly prized.

• Nostalgic Display: Whether paired with Johnny West, Captain Sam Falcon, or Fighting Eagle, Geronimo adds historical depth and vibrant color to a Western diorama.

See pictures for product condition. All products are shipped Mon, Wed, and Fri from Retro Madness in Texas. Our staff are available during business hours to answer questions, send photos, or help find the perfect collectible item. Please call us at our Bedford location for more details!